The Power of a User Conference


2011 TrackWise User Conference Poster

The Annual North American TrackWise User Conference is the premier event for TrackWise users and the vendors who provide solutions or services that enhance TrackWise solutions. This year’s conference was held at the Park Hyatt Aviara in Carlsbad, CA. from November 6-10. The theme of this year’s User Conference was Access. Focus. Grow.  These are words that resonate well when talking about a 4-day gathering of TrackWise users.

- Access to information; Access to best practices; Access to Sparta Systems subject matter experts and TrackWise tips & tricks.

- Focus on maximizing quality management implementations; Focus on TrackWise.

- Grow your business; Grow your network; Grow your TrackWise implementation.

User conferences provide an invaluable opportunity for technology vendors to spend time with their customers in a setting mixed with presentations, workshops, networking and relationship-building activities. Meeting, learning and discussing at the user conference helps creates a strong bond between the users and your company. Your users become evangelists, promoters, and champions of your solutions and technology within their companies and with their peers. I love putting these events together and really enjoy seeing my company’s customers sharing in their successes while networking with other quality, compliance and regulatory professionals.

After each user conference I witness an increased surge in the activity of the TrackWise online user group (TUG). User groups are uniquely powerful tools for customers to stay in touch with others in similar job functions. A user group provides an environment where users can turn themselves into accomplished experts with your products. You're creating a community of professionals who become champions in their organizations.

I look forward to beginning preparations for the next TrackWise user conference, and until then, hope to see you all actively participating in discussions on the TUG portal.